Our mission
Advance the surf industry through creative business thinking, a shared passion for surfing and responsible growth.
ABOUT THE ASSOCIATION
United by surfing.
The companies behind surfing share more than a market. We share a culture, an ocean and a stake in what comes next.
ESTABLISHED 1989
A collective voice
for the surf industry.
SIMA connects surf brands, retailers, board builders, wave parks, suppliers, media and professional service companies. As a nonprofit, member-owned trade association, we work together on the conditions that help the industry thrive.
Our vision
A healthy ocean and a healthy industry, with businesses working together for the future of surfing.
Our work includes research, education, business connections, industry advocacy, environmental initiatives and humanitarian outreach.
THE PEOPLE BEHIND SIMA
Leadership & executive committee.
EXECUTIVE DIRECTOR
Vipe Desai
Surf Industry Members Association
Read Vipe’s letter (opens in a new tab)SIMA PRESIDENT
Paul Naude
CEO, Vissla
SIMA SECRETARY
Chris Evans
Finisterre
Board of directors
Cory HigginsCo-Founder, Jetty
Debby MartinNational Sales and Retail Manager, L*Space
Ryan HitzelCEO, Roark Revival
Mike MateyVP of Sales, Reef
Joey SantleyFounder, I-SEA
Shaun TomsonWorld Champion; Founder, Instinct
Advisory board
Duke AipaAipa Surfboards
Vince De La PenaVissla
Bob GraffWasserman
Josh KendrickAthlete and lifestyle marketing
Melissa MartinezPelt / Distant Local
Dylan SlaterFireWire and Outerknown
Nick RussellRip Curl, North America
Graham StapelbergWorld Surf League
Roy TurnerEmerald Expositions
Senior advisory board
Bob McKnight
Bob Mignogna
Doug Palladini
Fernando Aguerre
Joel Cooper
Peter Townend
A LASTING LEGACY
Remembering Dick Baker.
Dick Baker joined SIMA’s board in 1999 and served as president from 2000 to 2009. His leadership helped strengthen the association and its environmental and humanitarian work.
Organization information
- Legal name
- Surf Industry Members Association
- Organization
- 501(c)(6) nonprofit trade association
- EIN
- 33-0385201
- Established
- 1989
- Location
- Aliso Viejo, California
- Industry classification
- NAICS 813910 · Business Associations
BE PART OF SIMA
The next chapter starts together.
Join the people shaping the business, culture and future of surfing.