Research & Surfonomics
Understand participation, customers and the wider economics of surfing. SIMA’s research helps brands and retailers make informed decisions.
Explore researchPROGRAMS & EDUCATION
Ideas that move
the industry forward.
Practical knowledge, better connections and a shared commitment to the ocean.
Education & connection
Learn from peers and experienced leaders through industry conversations, educational programming and the SIMA Super Summit.
Explore eventsResponsible business
Explore materials, supply chains and practical sustainability resources, including SIMA’s longstanding support for the ECOBOARD Project.
Business sustainabilityIndustry advocacy
Bring the industry together around coastal access, trade challenges and the shared conditions surf businesses depend on.
Our collective voiceEnvironmental Fund
Support organizations working on clean water, surf preservation, ocean education and healthy coastal ecosystems.
Explore the fundHumanitarian Fund
Connect the surf community with nonprofit work that improves health, well-being and quality of life.
Explore the fundRESEARCH & INTELLIGENCE
Understand the market.
Plan what comes next.
The 2026 Surf Industry Growth Report examines participation, retail, brands and the changing surf market. Surfonomics explores surfing’s economic and social footprint.
Research & resources2026 INDUSTRY REPORT
Know the business
behind the waves.
Research for brand leaders, retailers, investors and other surf industry professionals.
$750 USD · Published report price
View report details (opens in a new tab)RESPONSIBLE BUSINESS
Build with the ocean in mind.
SIMA connects members with ideas and resources for more responsible business practices. Its endorsement of Sustainable Surf’s ECOBOARD Project dates to 2013 and supports the use of lower-impact surfboard materials.
Consult the program’s current requirements when assessing materials or making a product claim.
Explore the ECOBOARD endorsement (opens in a new tab)
INDUSTRY ADVOCACY
A shared voice
on shared challenges.
Coastal access, trade policy and the changing business environment affect companies across the surf industry. SIMA brings people together to share knowledge and represent common interests.
Members take part in discussions about ocean protection, sustainability, supply chains and issues that shape the industry’s future.
Join the conversationBE PART OF SIMA
The next chapter starts together.
Join the people shaping the business, culture and future of surfing.