EVENTS & CONNECTION
Good business
starts with people.
Buying opportunities, industry conversations and gatherings that bring the surf community together.
The Launch by SIMA.
November 10–11, 2026 · Huntington Beach, California
A two-day wholesale buying event connecting surf, coastal and outdoor lifestyle brands with retailers. The November show supports buying for Fall 2027 as well as nearer-term business.
Venue & hours
The Waterfront Beach Resort
21100 Pacific Coast Hwy
Huntington Beach, CA 92648
Tuesday, November 10: 9 a.m.–5 p.m.
Wednesday, November 11: 9 a.m.–4 p.m.
Breakfast and lunch are included for registered buyers and exhibitors. Exhibitor applications are reviewed; SIMA members receive priority consideration.
Exhibitor & buyer information (opens in a new tab)Published exhibitor rates
Tables and two chairs are included as specified for each booth. Confirm availability and the terms of your booking before payment.
Event termsCOMING UP
Surf Expo · January 2027.
January 6–8, 2027
Orlando, Florida
Surf Expo brings surf, coastal lifestyle and outdoor businesses together for product discovery and wholesale connections. It is held twice a year and is an industry partner of SIMA.
Retailer registration, exhibitor options and current attendance conditions are provided by Surf Expo.
Visit Surf Expo (opens in a new tab)RECENT GATHERINGS
Ideas worth carrying forward.
2026 RECAP
SIMA Super Summit
Leadership, business change, retail and the future of surfing brought industry peers together in Laguna Beach.
View the Summit gallery (opens in a new tab)Waterman’s Ball
The 2026 gathering took place July 17 at The Ranch at Laguna Beach. The annual event celebrates people who have shaped surfing and supports the Environmental Fund’s ocean protection work.
Read the 2026 highlights (opens in a new tab)SURFscape
SIMA’s consumer event brings surf and outdoor products closer to the people who use them. It also connects participants with the Humanitarian Fund’s community work.
Explore SURFscape (opens in a new tab)BE PART OF SIMA
Let’s get the industry together.
Ask about exhibiting, attending or supporting an upcoming event.