Athlete founders are shaping what comes next.
CJ Hobgood, Kolohe Andino, Kekoa Cazimero and Jamie O’Brien discuss building surf brands and staying close to the culture.
Read the story (opens in a new tab)NEWS & RESOURCES
Stay connected
to what’s next.
Industry perspectives, market intelligence and useful connections for surf businesses.
SIMA UPDATES
From the industry.
Inside the 2026 SIMA Super Summit.
A look back at the people and industry conversations that brought the surf community together in Laguna Beach.
Read the story (opens in a new tab)Protect the waves, the stories and the culture.
Waterman’s Ball brought ocean stewardship, surf filmmaking and board-building creativity into the same conversation.
Read the story (opens in a new tab)SURFONOMICS
The business
behind the waves.
Surfonomics looks at surfing’s economic and social reach. Participation, changing consumer behavior and access to waves all help shape the opportunities facing brands, retailers and communities.
Explore Surfonomics (opens in a new tab)2026 SURF INDUSTRY GROWTH REPORT
Make your next move
with better information.
A research report for brand leaders, retailers, investors and surf industry professionals.
$750 USD · Published report price
View the report (opens in a new tab)SIMA SERVICE DIRECTORY
Resources for your business.
Service providers featured in SIMA’s published directory.
PACKAGING
EarthPack
Packaging products with an emphasis on recycling and environmentally responsible materials.
Explore services (opens in a new tab)RETAIL ENGAGEMENT
ENDVR
A platform that helps brands and retailers connect with frontline staff through education and sales initiatives.
Explore services (opens in a new tab)LEADERSHIP & RECRUITING
Noto Group
Executive search and leadership development for businesses in active lifestyle and related consumer markets.
Explore services (opens in a new tab)PAPER PACKAGING
Seaman Paper
Paper packaging alternatives, including Vela bags designed to replace single-use plastic poly bags.
Explore services (opens in a new tab)Each provider supplies its own services and terms. Contact the provider to confirm suitability and availability.
Visit the complete SIMA directory (opens in a new tab)BE PART OF SIMA
The next chapter starts together.
Join the people shaping the business, culture and future of surfing.