Find your community.
Connect with brands, retailers, shapers and service companies across the surf industry.
BUSINESS. CULTURE. OCEAN.
Our industry.
Our ocean.
Our future.
A connected surf industry is a stronger surf industry. We bring the people behind surfing together to help our businesses, our culture and our ocean thrive.
THE SURF INDUSTRY, TOGETHER.
BRANDS+BOARD BUILDERS+RETAILERS+INDUSTRY PARTNERS
ONE INDUSTRY.
A SHARED FUTURE.
The business of surfing.
The power of community.
Since 1989, SIMA has connected the companies and people who move surfing forward. We are a member-owned trade association working for a resilient industry and a healthy ocean.
From industry research and education to environmental action and meaningful business connections, membership brings our community’s resources together.
About the associationWHY SIMA
Better connected.
Better equipped.
A place to exchange ideas, navigate change and invest in the future of surfing.
See what’s changing.
Use research, market insights and peer knowledge to guide business decisions.
Move forward together.
Take part in education, industry advocacy and work that supports healthy oceans.
YOUR PLACE IN THE INDUSTRY
Membership that fits your business.
Choose your category and continue with your annual dues or renewal.
Industry
Surf apparel, accessories, eyewear, footwear and wetsuit manufacturers.
From $500USD / year
Annual dues are based on company revenue. Surf park membership starts at $2,500 USD annually.
- Industry connections
- Research and education
- A collective industry voice
Board Builder & Retail
Surfboard shapers and surf retailers connected to the businesses and communities they serve.
$250USD / year
$250 USD in annual membership dues for board builders and retailers.
- Industry connections
- Research and education
- A collective industry voice
Associate
Agencies, publishers, media, research, production and online services working in the surf industry.
From $500USD / year
Annual dues are based on company revenue. Contact SIMA to confirm your company’s assessment.
- Industry connections
- Research and education
- A collective industry voice
Partner
Professional service companies providing legal, financial, administrative or operational expertise.
$2,500USD / year
$2,500 USD in annual membership dues for the published Partner category.
- Industry connections
- Research and education
- A collective industry voice
All amounts shown are USD annual dues. Manufacturer and Associate rates vary with revenue. Review your final assessed dues and membership period in the checkout or SIMA confirmation.
WHAT WE DO
A stronger industry.
A healthier ocean.
Research & Surfonomics
Understand participation, customers and the wider economics of surfing. SIMA’s research helps brands and retailers make informed decisions.
Explore researchEducation & connection
Learn from peers and experienced leaders through industry conversations, educational programming and the SIMA Super Summit.
Explore eventsResponsible business
Explore materials, supply chains and practical sustainability resources, including SIMA’s longstanding support for the ECOBOARD Project.
Business sustainabilityIndustry advocacy
Bring the industry together around coastal access, trade challenges and the shared conditions surf businesses depend on.
Our collective voiceEnvironmental Fund
Support organizations working on clean water, surf preservation, ocean education and healthy coastal ecosystems.
Explore the fundHumanitarian Fund
Connect the surf community with nonprofit work that improves health, well-being and quality of life.
Explore the fundGET TOGETHER
Where the industry meets.
UPCOMING · NOV 10–11, 2026The Launch
The Launch
by SIMA.
A focused West Coast buying experience for surf, coastal and outdoor lifestyle brands and retailers.
The Waterfront Beach Resort
Huntington Beach, California
THE PEOPLE BEHIND THE INDUSTRY · 2026 SIMA SUPER SUMMIT
OUR MOST IMPORTANT RESOURCE
Healthy ocean.
Healthy industry.
The future of surfing starts with protecting the places and communities that make it possible.
Meet the Environmental FundSUPPORT THE WORK
Make a difference
across the surf community.
Explore an area of support and speak with SIMA about the right route for your contribution.
Ocean protection
Clean water, coastal habitats and access to waves are at the heart of the SIMA Environmental Fund.
Contribute (opens in a new tab)Humanitarian relief
Connect with the SIMA Humanitarian Fund about relief and rebuilding efforts in surf communities.
Contribute (opens in a new tab)Industry education
Help strengthen the conversations and learning opportunities that equip surf businesses for change.
Contribute (opens in a new tab)Industry research
Discuss support for the market intelligence and participation insights that inform our industry.
Contribute (opens in a new tab)Business sustainability
Work with the association on responsible materials, practical resources and ocean-minded business.
Contribute (opens in a new tab)General industry support
Explore ways to support SIMA’s work connecting companies and advancing the wider surf industry.
Contribute (opens in a new tab)Know who receives your support.
SIMA is a 501(c)(6) trade association. Contributions to the association are not charitable contributions for federal income tax purposes. The Environmental and Humanitarian Funds are distinct from association dues; confirm the receiving entity and the treatment of your contribution before paying. Read contribution terms
CONNECTED ACROSS THE INDUSTRY
Our industry partners.
FROM THE COMMUNITY
The latest from SIMA.
Athlete founders are shaping what comes next.
CJ Hobgood, Kolohe Andino, Kekoa Cazimero and Jamie O’Brien discuss building surf brands and staying close to the culture.
Read the story (opens in a new tab)Inside the 2026 SIMA Super Summit.
A look back at the people and industry conversations that brought the surf community together in Laguna Beach.
Read the story (opens in a new tab)Protect the waves, the stories and the culture.
Waterman’s Ball brought ocean stewardship, surf filmmaking and board-building creativity into the same conversation.
Read the story (opens in a new tab)BE PART OF SIMA
The next chapter starts together.
Join the people shaping the business, culture and future of surfing.